2 Ways to Find Your Audience in Facebook Groups


In order to build a profitable audience on social media, you need to find your people!

There are dozens of ways to find your audience ORGANICALLY on social media.

In today's SIP, we will be identifying 2 super simple ways to find your audience using Facebook Groups!


1. Use Keywords for Group Search:


When you realize how POWERFUL Facebook's search engine is within Facebook and Facebook Groups, you'll never look back.

It doesn't matter how many people say, "it doesn't work." 


...and if you're willing to remain consistent.

Leverage Facebook's search functionality to find groups that align with your niche and target audience.

Use relevant keywords that describe your industry, products, or services and here's how:

  1. On the Facebook homepage, enter a keyword or phrase related to your niche in the search bar.
  2. Click on the "Groups" tab to filter results to groups only.
  3. Browse through the results and read the group descriptions to determine if they match your target audience.




You can search WITHIN Facebook Groups.

SIP TIP: Use ChatGPT to find keywords relevant to your industry and begin searching within the Facebook Groups that are in alignment with what you offer.

Then, you can begin connecting through the comments or posts!

Click here to read about how to post in Facebook Groups.

You must be willing to test and give this time.

Once you find your audience?

Click here to access an easy way to build a ready-to-buy audience!


2. Analyze Group Engagement and Relevance:


Not all Facebook Groups are created equal. To find the groups that best align with your target audience, consider these factors:

  • Group Size: Larger Groups might have a broader audience, while smaller ones can be more niche-specific. Find top quality no matter the size. Both can have your target audience. 
  • Engagement Level: Look for Groups where members actively participate in discussions, share resources, and ask questions. Look out for Groups that contain members who are only looking to promote themselves and stay away. Facebook Groups are COMMUNITIES. 
  • Relevant Topics: Check if the Group's discussions revolve around topics related to your industry or offerings. If they do, how can you contribute? This will give you exposure and help you to connect.
  • Group Rules: Review the group's rules to ensure your promotional activities align with their guidelines. 

SIP TIP: Try and build a relationship with the Facebook Group Admin if your brand  is in alignment with them. You never know what opportunities can stem from that relationship.




Finding your audience takes time, but if you want to build a ready-to-buy audience, it's a necessary part of the process.

We don't need to overcomplicate. Keep this process simple and remain consistent. 

Focus on the relationship and reach out if you need guidance.

Click here to access an easy way to build a ready-to-buy audience!

The reality is that it IS NOT always easy, however, your people ARE out there.

You've got this and let's SCALE!


…and that’s the sip!


Listen to the Sipping Scale podcast.

Elevate and practice your relationship building skills that you can apply to any platform. Sipping Scale is a mentorship podcast that is going to show you how to organically build an engaged audience filled with raving fans, generate leads and increase sales without another strategy.